Digital Transformation in Greece 

Digital Transformation in Greece was undoubtedly accelerated during the pandemic. The necessity of digital transformation pre-existed and the strength towards digital evolution that has taken, both by the state and the private sector, only promises promising expectations.

The steps ahead that have already been taken and the opportunities that are emerging promise a better life on a personal and professional level for all of us. We would say that digital transformation is the "rainbow after rain" of the pandemic period. New approaches, new ideas and innovative tactics in work, service and communication become the catalyst for a better tomorrow.

Forecasts for the digital economy in Greece predict Internet penetration in the country at 84.5% by 2026.

Challenges of Digital Transformation in Greece

The public sector as well as the local authorities are already taking initiatives to develop digital services. However, there are often delays, lack of knowledge, limited resources and bureaucracy.

On the other hand, the private sector immediately recognized the need for digital transformation. 82% of businesses have already taken advantage of digital transformation solutions, while 50.8% of them have created a dedicated Digital Transformation and Innovation Department. Of course, there are obstacles, such as employees' resistance for change, which managers and entrepreneurs must face.

36.1% of managers believe that employees are not ready to accept changes related to digital upgrading in the workplace.

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Digital maturity in Greece

The level of corporate maturity in terms of digital transformation is far from ideal. Although some companies (mainly startups and e-commerce companies) have adopted automation and digital tools, some industries face difficulties and as a result their transition is slow.

Remote work and the need for more cost-effective group communication solutions contributed to gaining digital maturity in Greece. Also, the state's strategic digital transformation agenda has been promoting for the last 2 years the use of the Internet and self-service platforms for citizens, which has led the majority of the population to practice the usage of digital media and online technologies.

In 2021, 62.8% of businesses operated with a hybrid working model. In 2022, 43% retained the hybrid or fully remote working model.

Digital Transformation in Greece & private sector

Greek businesses have begun to use CRM, business management programs, logistics as well as digital display and advertising tools. The online presence of small and medium-sized enterprises has increased significantly and that is only positive.

Companies also actively engaged in the use of cloud computing technology for data storage, as well as in the integrated provision of communication services (cloud call center).

Transaction and data security remains an important parameter for a business to trust these advanced solutions.  When it comes to communications, end-to-end encryption is considered a prerequisite, as it protects conversations from malicious actions.

On the other hand, electronic banking is enriched, electronic invoicing becomes a universal reality and process automation raises productivity for all.

Digital Transformation in Greece & public sector

Simplification and digitization of procedures in the public sector have been a necessity for years. There is, of course, still room for improvement, despite the fact that the pandemic has accelerated the process of the state's digital transformation.

Objectives achieved with Digital Transformation in the public sector:

• Digitalization of services for citizens
• Access from a single point, via single identification
• Βureaucracy reduction
• Inter-agency communication
• Faster update of information in state archives
• Improved experience in serving citizens
• Greater transparency

Change in the corporate culture of Greek organizations

Digital maturity determines whether a society is ready to accept digital solutions as part of its daily life. In order for a society to attain digital maturity, inevitably there will be a period of change of corporate culture in the various organizations, as part of adapting to the new data.

A new culture towards digital and online tools needs to be cultivated in order to create contemporary organizations in Greece that will have a rightful place in the digital world of today and tomorrow.

Greek employees prefer to work in an organization that develops and encourages learning.

That is very encouraging. If human resources are empowered and can understand the potential of emerging technologies, they will be able to exploit them in their work.

Every company is indeed unique. This means that there is no classic recipe that all companies can follow to introduce change in culture. A plan, usually created by the HR department, will ensure that the journey of digital transformation and mental change will eventually have greater chances of success.

4 aspects of Digital Transformation relating to Greek reality

1. Process Transformation: It involves transforming into business processes that reduce costs by using automation with real value for the business.
2. Business model transformation: It is about transforming the way a company offers products or services in specific industries. One such example is pay-TV or the way we order food through apps.
3. Sector transformation: It concerns the horizontal development of large companies, moving into new sectors, bringing technologies that the industry had not previously used. An example is Amazon Web Services (AWS), where a major retailer changed the game in the cloud computing industry.
4. Change of organizational culture: It involves a change in the way of thinking, processes, use of talent and potential. Most companies realize that digital transformation requires a more flexible workflow, decentralized decision-making and sharing of responsibilities and duties.

Why a Greek company should invest in Digital Transformation

While there are generally many reasons for digital transformation, the most basic one is the need for rapid adaptation. Every minute that passes our world changes. New technologies are being developed. New competitors enter the business sector. New ways to provide a service appear. New expectations are being built on the perception of the consumer public...

Never before has the survival of a business relied so much on technological means. This is why it is important for any company that wants to have longevity and to be sustainable and successful, to embrace the digital transformation and to take full advantage of new possibilities.

Digital Transformation in Greece & Voiceland

Voiceland brings the next day to corporate communication, helping Digital Transformation in Greece. Taking advantage of VoIP telephony and cutting-edge data protection technology, we offer you sophisticated modes of intra-corporate communication, incoming call management, call center with all automations (e.g. voice gateway) and 100% controlled charges.

Offer your company the chance to grow and transform its processes, within the modern environment in which it operates!